The Unparalleled Legacy of the Dodge Brand

Founded in the early years of the 20th century, Dodge is one of the most iconic American car brands resonating with strength, performance, and technology. Dodge started as a parts supplier to Detroit-based automakers in 1900 before they started producing their own vehicles in 1914.

The Dodge Brothers, John and Horace, were indeed the pioneering brains behind this great brand. They set a high standard for manufacturing and engineering within the automotive industry, a legacy that still is in practice today.

The emblematic Ram emblem that many associate with Dodge vehicles today, was actually not introduced until 1932. This stylised image of a male sheep charging forward is widely recognised and associated with the brand’s tough, durable and resilient characteristics.

Dodge vehicles have always been designed and engineered with a robust approach in mind. This was largely due to their founders’ belief that cars should be both utilitarian and robust, capable of serving their owners in the best way possible.

During World War II, Dodge was called upon to assist with the war effort, and responded by supplying the U.S. army with heavy-duty trucks and ambulances. But civilian production resumed immediately after the war, and the brand continued to thrive.

One of the important figures in the company’s history was Frank Jay. His love for Dodge vehicles saw him at the helm during the 1950s when the brand’s design became more streamlined and focused on speed and performance with models such as the 1954 Dodge Royal.

The brand underwent significant changes in the 1960s, too. With a shift toward creating high-performing ‘muscle’ cars to meet the demands of a younger, more dynamic consumer base. The 1960s were a golden age for Dodge as it introduced many classic models during this time, including the Charger, the Super Bee and the Challenger.

In 1987, Chrysler Corporation, the parent company of Dodge, was acquired by Fiat, a move that saw the Dodge brand spread its wings to the international market. Yet despite these changes, Dodge has managed to maintain its core principles and original values, including a commitment to performance, durability and technological innovation.

Today, Dodge’s lineup of vehicles includes some of the most revered models in the industry, such as the Challenger and Charger, as well as versatile vehicles like the Durango and Grand Caravan. The brand is well-known for building cars that evoke a sense of power and freedom.

The appeal of Dodge’s rich history and its dedication to design and quality continue to attract the world, bringing its relentless spirit of innovation to the roads and racing circuits worldwide.

That’s the history of Dodge, a brand that has stood the test of time and continued to push the boundaries of what is possible in the field of automobile manufacturing. It is a testament to the ingenuity, vision, and determination of those who have worked on it since its inception, including the pivotal influence of figures such as Frank Jay.